Marketing

Customer experience workshops can be the difference between effective marketing campaigns, perfectly targeted and with all the right messaging, or inefficient content that wastes money. During times of crisis, it’s more important than ever to tighten up your messaging for maximum impact and deliver a competitive customer experience. You can only do that once you …

Why and how to run a customer experience workshop Read More »

Measuring digital marketing’s ROI is infamously difficult. In fact, it was the number one challenge for marketers in 2018, according to Sprout, and then fifth-most difficult in 2019. After all, what is the dollar return of a user downloading an organisation’s free PDF, or viewing an in-stream ad one time? To anyone tackling digital marketing …

Digital marketing ROI – the infamous challenge Read More »

Engagement is the holy grail of digital content. An engaged customer is a customer who can be entertained, educated and, most importantly, converted. But how can Kiwi organisations build their engagement? We asked the experts at krunch.co for their advice: 1. Understand the customer   To build up a conceptual foundation, organisations should consider undertaking …

krunch.co’s top tips to win brand engagement Read More »

Facebook, Twitter and LinkedIn regularly take the top spots for most popular social media platforms for marketing, but for an organisation to restrict itself solely to these platforms could be a mistake – after all, if an audience likes to spend time elsewhere and other businesses haven’t clicked, this presents a significant marketing opportunity. In …

Don’t be afraid of these social media platforms Read More »

2019 was a transformative year. As with each passing year, we saw changes to digital media outlets as they sped to keep up with rapidly transforming consumer behaviour. (See: Instagram and Facebook Stories, machine learning, and 25% of US internet users installing ad blockers!). We saw customer experience take a front seat in many businesses’ …

What were the biggest digital transformation lessons of 2019? Read More »

Augmented Reality. It’s the stuff of science fiction, yet its use is increasingly prevalent in digital society – in fact, the AR market is currently estimated to be worth US$16.6 billion, growing to US$198 billion by 2025. Additionally, customers seem to prefer it: 71% of consumers would shop at a retail store more if it …

Is 2020 the year to turn to AR marketing? Read More »

Humans like to feel special. They like to feel like they are talking to a real person who understands their unique issues, and that their business matters. That’s why 70% of users prefer talking to humans than bots, 80% of consumers are more likely to shop with a brand that offers personalisation, and why big-name …

Why you need to humanise your brand Read More »

Digital transformation is empowering New Zealand businesses. In fact, it is expected that 55% of the nation’s GDP will be derived from digital technology by 2021. It’s also no secret that leaders in digital transformation reap significant benefits compared to their under-developed competitors.  But “digital transformation” can be daunting. It’s not a silver bullet solution, …

How to grab the low-hanging fruit of digital transformation Read More »

Only 16% of digital transformations succeed. Why? As we’ve discussed previously, simply investing in new technology does not guarantee success. However, there are some strategies that can increase that chance more than others. So what strategies could help New Zealand organisations find digital transformation success? 1. Make data accessibility priority #1   Data-driven insights make …

3 strategies to increase your chance of digital transformation success Read More »

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